PROJECTS
West Elm
West Elm is a modern furniture and home decor store known for its stylish and affordable pieces.
Their aesthetic is a mix of mid-century modern, bohemian, and industrial styles, and they're committed to sustainability, using organic and recycled materials in many of their products.
Client
R&D WestElm
Industry
Interior Design, Industrial
Year
2023
Role
Creative Direction and 3D Artist
Concept
I created a playful and organic animation for one of their lamps and to reflect West Elm's values and create something visually appealing and engaging for customers.
I used organic shapes and colors to create a sense of fun and playfulness, and we
highlighted the sustainable materials used to make the lamp come to live.
Process
I begin by brainstorming and conceptualizing ideas for the abstract renders. I searched for different scenes that catches my attention as well as started to collect references on Miro.
Once the concept is defined, I searched for similar animation sequences to get a feeling of a right movement. This helps me refine the overall structure, determine the placement of key elements, and establish a sense of balance and harmony within the artwork.
Using specialized 3D modeling software, I start constructing the virtual objects that will form the core of the composition. I create and manipulate geometric shapes, organic forms, or abstract structures. I carefully consider the overall design, proportions, and relationships between different elements to achieve the desired visual impact.
Outcomes
Check the final outcomes here. Would love to hear your opinion.
PROJECTS
West Elm
West Elm is a modern furniture and home decor store known for its stylish and affordable pieces. Their aesthetic is a mix of
mid-century modern, bohemian, and industrial styles, and they're committed
to sustainability, using organic and recycled materials in many of their products.
Client
R&D WestElm
Industry
Interior Design, Industrial
Year
2023
Role
Creative Direction and 3D Artist
Concept
I created a playful and organic animation for one of their lamps and to reflect West Elm's values and create something visually appealing and engaging for customers.
I used organic shapes and colors to create a sense of fun and playfulness, and we
highlighted the sustainable materials used to make the lamp come to live.
Process
I begin by brainstorming and conceptualizing ideas for the abstract renders. I searched for different scenes that catches my attention as well as started to collect references on Miro.
Once the concept is defined, I searched for similar animation sequences to get a feeling of a right movement. This helps me refine the overall structure, determine the placement of key elements, and establish a sense of balance and harmony within the artwork.
Using specialized 3D modeling software, I start constructing the virtual objects that will form the core of the composition. I create and manipulate geometric shapes, organic forms, or abstract structures. I carefully consider the overall design, proportions, and relationships between different elements to achieve the desired visual impact.
Outcomes
Check the final outcomes here. Would love to hear your opinion.
PROJECTS
West Elm
West Elm is a modern furniture and home decor store known for its stylish and affordable pieces.
Their aesthetic is a mix of mid-century modern, bohemian, and industrial styles, and they're committed to sustainability, using organic and recycled materials in many of their products.
Client
R&D WestElm
Industry
Interior Design
Year
2023
Role
Creative Direction - 3D
Concept
I created a playful and organic animation for one of their lamps and to reflect West Elm's values and create something visually appealing and engaging for customers.
I used organic shapes and colors to create a sense of fun and playfulness, and we
highlighted the sustainable materials used to make the lamp come to live.
Process
I begin by brainstorming and conceptualizing ideas for the abstract renders. I searched for different scenes that catches my attention as well as started to collect references on Miro.
Once the concept is defined, I searched for similar animation sequences to get a feeling of a right movement. This helps me refine the overall structure, determine the placement of key elements, and establish a sense of balance and harmony within the artwork.
Using specialized 3D modeling software, I start constructing the virtual objects that will form the core of the composition. I create and manipulate geometric shapes, organic forms, or abstract structures. I carefully consider the overall design, proportions, and relationships between different elements to achieve the desired visual impact.
Outcomes
Check the final outcomes here. Would love to hear your opinion.
PROJECTS
West Elm
West Elm is a modern furniture and home decor store known for its stylish and affordable pieces.
Their aesthetic is a mix of mid-century modern, bohemian, and industrial styles, and they're committed to sustainability, using organic and recycled materials in many of their products.
Client
R&D WestElm
Industry
Interior Design, Industrial
Year
2023
Role
Creative Direction and 3D Artist
Concept
I created a playful and organic animation for one of their lamps and to reflect West Elm's values and create something visually appealing and engaging for customers.
I used organic shapes and colors to create a sense of fun and playfulness, and we
highlighted the sustainable materials used to make the lamp come to live.
Process
I begin by brainstorming and conceptualizing ideas for the abstract renders. I searched for different scenes that catches my attention as well as started to collect references on Miro.
Once the concept is defined, I searched for similar animation sequences to get a feeling of a right movement. This helps me refine the overall structure, determine the placement of key elements, and establish a sense of balance and harmony within the artwork.
Using specialized 3D modeling software, I start constructing the virtual objects that will form the core of the composition. I create and manipulate geometric shapes, organic forms, or abstract structures. I carefully consider the overall design, proportions, and relationships between different elements to achieve the desired visual impact.
Outcomes
Check the final outcomes here. Would love to hear your opinion.
Hamburg, Germany
It's currently
Send me a message if you require help
with your project, or just if you'd like to chat. hi@fenjavespermann.com